Peter Freed is reimagining the city with his own brand of design-based development, constantly driven by what he calls an "obsession" with each and every detail of the design and building process, literally from the ground up. He's crafted a community of design-centric buildings, each with their own unique attitude.

As a strong believer of the "live, work & play in your neighbourhood" principle, rather than traditional condo buildings, Freed has set out to build lifestyle hubs. A playful avant-garde lobby designed by Philippe Starck with a peaceful inner courtyard. Glass-walled, loft-inspired spaces designed to maximize natural light. Breathtaking rooftop pool and lounge areas. All in prime locations, just a few steps from everything. Walk to the hippest rooftop bar in town from your condo at the 629 King Residences. At Muskoka Bay, meet new clients just outside your door on one of the best golf courses in the world. Buy fresh produce at the St.Lawrence Market and be home within minutes to start cooking at Sixty Colborne. Each living space Freed builds is an expression of lifestyle through architecture and design, its ultimate purpose to enhance the life and human connectivity of its community.

• 2018 BILD Awards  – Best Mid/High-Rise Website
• 2016 BILD Awards, Art Shoppe Lofts + Condos - High Rise Project of the Year
• 2016 A.R.E. Design Awards, Art Shoppe Lofts + Condos - Silver - Service Retailer